Actor Rajinikanth’s 2.0, which is already being labelled as the costliest Asian film till date, just got costlier by Rs. 50 crore.
The film’s budget has now ballooned to Rs. 400 crore. “Considering that the film has received a tremendous buzz, we have decided to make sure that the film really measures up to Hollywood standards. We are spending more money to enhance the visual effects of the film,” said Raju Mahalingam, Creative Head, Lyca Productions.
The film, which is directed by Shankar and also stars Bollywood superstar Akshay Kumar, is also likely to release in 6 languages — Tamil, Telugu, Hindi, English, Japanese and Chinese.
The production house has hinted that the number of languages could increase as they have received enquiries unexpectedly from newer markets. “We have received enquiries from Brazil and Argentina as well. So we are happy that the film is being talked about and has the potential to unlock newer markets,” said Mr. Mahalingam. He said that even in the traditional markets, the film will be screened in more theatres than usual. “Apart from the traditional markets for Hindi/Tami/Telugu movies such as the U.S., U.K., the middle east, Singapore and Malaysia, some distributors have approached us to screen the film in more than 300 screens in the German and Austrian markets. Even the most popular Indian films are not screened in more than 40-50 screens in these countries,” he added.
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